Last week I received a call from one of my customers who asked why we used the small beaded necklace as the chain for our emergency pendant.

I explained to her that our necklace pendant chain was chosen for its breakaway capability.

Serious injuries are prevented by our breakaway chain. 

It is vital that if the pendant necklace ever gets entangled with other objects it will breakaway immediately.   

I reassured my customer that anytime her necklace broke, she could call our office and we would mail out free necklace replacements right away.

Even the AARP Bulletin today published an article on October 30, 2009 about the dangers of becoming entangled in pendant cords that do not breakaway.

At the end of our conversation, my customer and I were joking that the chain might not be a “fashion statement”, but it certainly was a “lifesaving” look.